I make things make sense.
I’m Colum, a Belfast-based content designer and brand manager working across websites, digital products, campaigns, e-commerce and visual communication. I like clear thinking, useful content and questioning anything that doesn’t earn its place.
01
Rebecca James Bridal website and rebrand
Designing and continuously improving an inclusive e-commerce journey for a bridal and occasion-wear retailer.
User needs · Journey design · Wireframing · Analytics · Continuous improvement
02
EDA Media
Turning complex and incomplete source material into clear editorial and advertising content for local audiences.
Content hierarchy · Clear calls to action · Collaboration · Iteration · Accessibility reflection
03
£100 Sale multi-channel campaign
Designing a timed cross-channel content journey using audience segmentation, concise copy and performance data.
Audience segmentation · Microcopy · Analytics · Multi-channel content
About me
I’m a content and digital professional with more than a decade of experience across websites, e-commerce, editorial design, marketing and digital production.
As Brand Manager for Rebecca James Bridal, I manage content and customer journeys across two websites alongside email, social, print and in-store communications.
My background in graphic design, copywriting, web production, photography and video helps me consider content as part of the wider user experience rather than in isolation.
I care about clear communication, inclusive design and creating content that helps people complete real tasks.
I also love music in all its forms, cooking, fitness and have a slight obsession with my four chihuahuas Holly, Poppy, Fudge and Bear.
Contact
I’m based in Belfast and work comfortably with distributed teams across the UK.